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To encourage real experiences and human interaction, hospitality environments should be cosy and inviting. Dulux Colour of the Year 2027 and the warm, earth tones of the Dulux Trade Glow colour story can provide the perfect welcoming backdrop in any hospitality space. Find out how.
Today more than ever, hospitality settings need to feel human-centric. Hotels, restaurants, galleries, libraries – these are places where people want to gather, interact, feel accepted and develop a sense of belonging1. So, while any public environment must maintain functionality, a hospitality space also needs to feel welcoming, comfortable and appealing. It should be a home away from home, somewhere that draws people in and encourages them to stay2.
Dulux Colour of the Year 2027 and the Glow Colour Story provide the perfect palette for creating settings that feel cosy, tangible and human. With its mix of warm, natural tones, it offers the flexibility to create distinctive colour schemes for separate spaces within a hospitality environment. Selecting a different scheme for a hotel restaurant area and a hotel bedroom, for example, gives guests an intuitive sense of the space, helping them feel comfortable and promoting relaxation. Creating a variety of zones with cosy or calming paint colours can be especially helpful for people with diverse sensory needs.
To be successful, any hospitality setting needs to display the latest colour trends. Spaces that feel at the cutting edge of hotel or restaurant design will attract more users, achieve greater guest satisfaction and – ultimately – increase profitability. Over the past couple of years, we’ve seen a rising trend for richly textured interiors; for spaces that marry the charm of the past with the sophistication of modern design3. We recommend the earthy and embracing Dulux Trade Glow Colour Story for hospitality spaces. It offers the perfect ingredients for guest-friendly colour combinations: layered colour schemes that are authentic, contemporary and cosy.
1. Hospitality Vibes’: Human Interaction at the heart of the industry, EHL Insights, March 2025
2. Human Centric design 2.0, AkzoNobel
3. Interior Design Trends 2025: Emotional, Experiencial, and Environmentally Conscious Spaces, Wimberley Interiors, November 2024
The warm, familiar tones of the Dulux Trade Glow Colour Story can help guests feel at home in a hotel eating area. Here, a feature wall of the soft sage Dulux Colour of the Year 2027 defines a relaxed seating zone, while earthy browns make the high internal and external walls feel cosier.
A hotel bedroom should feel calm, comfortable and indulgent. The ethereal Dulux Trade Colour of the Year, Soulful SageTM, can bring quietness and elegance to a sleeping space. Here, it’s offset with rich paintwork on the door and a smart lilac grey wall beyond to create a cocoon of colour.
Often a neglected space, a hotel corridor area can benefit from cosy colours that help guests know where they are. Here, one side of the space has been painted in the soft green Dulux Trade Colour of the Year 2027, with the other – painted in warm brown – providing an appealing contrast.
A mix of rich terracotta and the ethereal Colour of the Year 2027, Soulful Sage™, this restaurant exterior is impactful and appealing. The earthy, familiar tones make the venue feel established and authentic, as well as boosting the comfort factor for guests.
Find out how Dulux Trade Colour of the Year and 2027 colour stories can also transform education spaces, offices environments and healthcare facilities.
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