We understand that decorating is about more than just paint on walls

It’s about making clients happy and doing a job you can be proud of. So when you choose a paint, you want to be sure it’ll give a perfect finish. Our team of dedicated experts has developed paints with a creamy consistency and unrivalled formula that deliver consistent results with no patchiness. In fact, we want you to love the end results so much that, if for any reason, you don’t, we’ll replace your purchase.

A promise kept

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A lot of people talk about promises, but our paint will give you the perfect colour, coverage and uniform finish – or we’ll replace it.

Lift the lid

Whats in a can of Dulux Trade?

Fine pigments? Tick. Quality ingredients? It’s a given. But there are a few other things you may not expect that go into our tins of paint…

What’s the magic ingredient in our paint?

Inside every tin of Dulux paint, you’ll find more than just quality ingredients, expert knowledge and scientific craftsmanship. Sure, these are all essential to giving our products the perfect colour and uniform finish we promise to you, but there’s one magic ingredient that takes our paint beyond walls: Care. Thanks to the love and passion of our dedicated team, we’re painting a more positive future for people, communities and the environment.

Meet our mascot

It's a (Dulux) dog's life

The iconic Old English Sheepdog has been our mascot for the last 58 years. Find out what it takes to be a brand's best friend.

We’ve got colour down to a fine art

Choosing colours, combining them well and continually reimagining them in new ways is an art form. It requires a creative eye and an abundance of imagination. As for crafting our quality paint, that calls for a methodical mind and a wealth of scientific know-to. So it’s fair to say our talented team are real experts in colour. That’s why they’re dedicated to creating and innovating products, tools and services to help you and your paint projects from start to finish. Together, we can all master the magic of colour.

Colour of the Year History

We look back at 17 years of Colour Futures with Heleen Van Gent, Creative Director of AkzoNobel’s Global Aesthetic Centre, based in Holland.

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